Marketing

Another Social Recruiting Reality Check

Do your organization’s recruitment marketing and social recruiting strategies deliver the best candidate experience? The latest Talent Board North American candidate experience research report can help you determine the answer. It was as if the very social recruiting waters parted for employers, HR professionals and recruiters last June when LinkedIn published this astonishing statistic: “A… more Another Social Recruiting Reality Check

#33 – Never Be Afraid to Skate the Ice and Take the Risks – Rhonda Taylor

The Reach West Radio show welcomes Rhonda Taylor, VP Sales of HRmarketer, delivering real-time data and rich HR industry insights to drive HR marketing and media relations campaigns. After four years of social media focus in the human resource community, she’s now one of the best in creating social strategy and understanding the impact. Rhonda… more #33 – Never Be Afraid to Skate the Ice and Take the Risks – Rhonda Taylor

It’s the Most Wonderful Time of the HR and Recruiting Technology Year

This is my favorite time of the year – not just because it’s my birthday in early October, but also because there are only 12 more Monday mornings until Christmas Day. You know, Monday mornings, the heavy gravity of workdays post weekends. That goes for all of us. But in this context it’s especially for… more It’s the Most Wonderful Time of the HR and Recruiting Technology Year

#17 – On Being Bold, Strong and Confident in Work and Life – Christine Perkett

The Reach West Radio show welcomes Christine Perkett, CEO and founder of SeeDepth, a PR analytics platform that makes ROI measurement meaningful for both corporate and agency communications teams. Christine also founded PerkettPR in 1998, a digital communications agency focused on PR, digital production and social marketing. She’s been named one of the “Top 25… more #17 – On Being Bold, Strong and Confident in Work and Life – Christine Perkett

#15 – Where You Thrive Creating What Doesn’t Already Exist – Jeanne Achille

The Reach West Radio show welcomes Jeanne Achille, founder and CEO of The Devon Group, a public relations and marketing firm that supports HR technology vendors. Jeanne has launched and marketed hundreds of new products and companies to date across a wide range of industries including high tech, professional services, healthcare, energy, financial services and… more #15 – Where You Thrive Creating What Doesn’t Already Exist – Jeanne Achille

#10 – What You Become Will Surprise You – Mark Willaman

The Reach West Radio show welcomes Mark Willaman, CEO of HRmarketer and fisher VISTA, companies he founded in 2000. In 1993 he left a well-established global employer for an HR technology startup, something quite risky at any time but especially pre-public internet. Then he launched his own startup called HRmarketer in 2002 and through boom… more #10 – What You Become Will Surprise You – Mark Willaman

#6 – On Walking Away to Live a New Dream – Jon Schumacher

The Reach West Radio show welcomes Jon Schumacher, an online marketing coach and consultant. Jon walked away from a healthcare career in physical therapy to pursue his dreams in helping his fellow authors, coaches, and online entrepreneurs create new worlds of work and successful and reputable online businesses. Jon has hosted over 200 live webinars… more #6 – On Walking Away to Live a New Dream – Jon Schumacher

The Sink or Swim Social Recruiting Reality Check

What a difference six years makes. Or doesn’t make. At least when we’re swimming in the parallel pools of social marketing and social recruiting. When you dive into those social pools with me, you’ll find that way back in the latter half of 2009 there were about six million monthly Twitter users. Back then I… more The Sink or Swim Social Recruiting Reality Check

Transparent Marketing and Selling the Recruiting Process

“Wheel goes round, landing on a twist of faith Taking your chances you’ll have the right answers When the final judgment begins Wheel goes round, landing on a leap of fate Life redirected in ways unexpected Sometimes the odd number wins The way the big wheel spins…” —Rush, The Big Wheel   Step right up and… more Transparent Marketing and Selling the Recruiting Process

Candidate Experience Winners Re-Recruit from the Inside Out

For the longest time it’s always been about recruiting from the outside in. As if companies had never hired for many of their jobs before. As if the only way to fill them was to post the jobs and pray for new magical applicants they’d never identified previously, and hopefully some of those had just… more Candidate Experience Winners Re-Recruit from the Inside Out

Passive To Active In Less Than 90 Seconds

Yes, you do it, too. Don’t deny it. When you’re gainfully employed, happily or not so, and you actually make the time to update your LinkedIn profile, for whatever reason, you uncheck the box in your account settings that reads: Let people know when you change your profile, make recommendations, or follow companies. LinkedIn even adds a… more Passive To Active In Less Than 90 Seconds

The Candidate Experience and Missed Opportunities

This article was originally published at Recruiting Trends. When it comes to push and pull, employers have got the marketing model down. At least, that is, when it comes to talent acquisition broadcast and attraction. From their career sites to social media to search engine optimization, employers promote their brands and jobs and attract the… more The Candidate Experience and Missed Opportunities