italentAccording to the U.S. Small Business Administration, over 50% of small businesses fail in the first five years. And no matter the amount of tech lore in places like Silicon Valley, San Francisco, Seattle, Austin, Raleigh, Manhattan and many other thriving startup cities around the world (there’s a lot more than you’d think), failure is a permanent fixture of the business landscape. The reality is that no established business is free from failure.

But there is no progress without innovative risk. The key is to adapt quickly to the marketplace and never stop adapting. And then maybe, just maybe…

The Good JobsTake my friends from The Good Jobs, co-founders Anne and Betsy. We ran into each other at this year’s SXSW conference and sat down for a yummy lunch at Torchey’s Tacos to catch up.

According to their site: The Good Jobs™ showcases your unique culture, employment brand and ways you help employees to work well.

But in the beginning their were a destination job site in a highly competitive and commoditized marketplace. You’ve heard it before — adapt or perish — and that’s exactly what they did, and now they’ve got investment wind in their sails, new customers and they’re help companies maximize their brand and their culture within their existing infrastructure and corporate site, keeping the destination sites with the companies themselves.

Right on. We’re coming up on one year from when they first pitched their company at last year’s HRO Today Forum iTalent Competition, and for those who don’t remember, The Good Jobs won competing against four other finalists — Kapta Systems, JobEscrow, and Degreed — in front a judging panel of HR and recruiting practitioners, analysts and technology investors.

Now it’s your turn. Yes, we want you to come pitch your innovation at this year’s iTalent Competition.

  • Do you have an HR, recruiting and talent management technology innovation that are helping businesses recruit, hire and develop employees?
  • Do you have an HR and recruiting technology that is creating job growth and getting America back to work?

Submit your company today for this year’s HRO Today Forum iTalent Competition. The deadline is March 29, 2013. Each iTalent pitch will get an assessment by our panel of experts, and after all presentations the judging panel will vote to select the winner.

The iTalent winner will receive:

  • Face-time with the judging panel including investors
  • One-on-one meetings with attending HR executives
  • A feature article in HRO Today magazine promoting the winning company and the innovative technology

The top 10 entries will all get to participate in the Big Idea iTalent Networking event later that same day, talking direct with HR officers about the world of work today, sustainable job growth and the technology innovations that can help us get there.

Don’t forget — the deadline to submit is March 29, 2013. I will reprise my role as iTalent master of ceremonies this year, so I look forward to seeing you all there!