Reach West is a metaphor for the ultimate stretch assignment, doing something you haven't done before and learning something you haven't learned before. Whether you fail or not the first time, or the third, isn't the point. The growth is in the effectual stretch -- developing your Em-tel™ -- your agile emotional intelligence as it relates to all things world of work, from HR to recruiting to career development and management. Em-tel is just my play on the term “intel” (intelligence = vital information) as it relates to your emotional adaptability in business today beyond literal intellect -- your right brain dancing with your left -- your yin-yang ebb and flow. So reach wise, reach well, Reach West. And read on.